Piccolo Me

Jul 2

2 min read

Updated: Jul 3

Client Case Study

Supporting the Growth of a 50+ Store Café Franchise

Overview

Piccolo Me is an established Australian café franchise operating more than 50 locations, known for its distinctive branding and innovative menu. As part of the creative team, I worked closely with Co-Founder Roy, to support the brand's ongoing growth through strategic design, retail packaging, print production and brand implementation.

Rather than working on a single campaign, my role involved continually evolving and maintaining the brand across many customer touchpoints, ensuring every new product, promotion and store asset remained consistent with the wider Piccolo Me identity.

During my time at Piccolo Me the leadership team recognised an opportunity to refresh the brand, modernising its visual identity while preserving the familiarity that customers had come to recognise.

Working closely with Co-Founders and marketing team, I helped develop and implement the refreshed brand across the business, translating the new direction into a cohesive visual system that could be applied consistently across every franchise location.

The Challenge

With dozens of franchise locations, new products launching regularly and marketing campaigns running throughout the year, the business required a design system that balanced creativity with consistency.

Every asset needed to be visually engaging, technically accurate for print production and practical enough to be rolled out efficiently across the franchise network.

My Role

Working alongside Roy and the wider marketing team, I contributed to both the evolution of the Piccolo Me brand and its day-to-day creative execution.

My responsibilities included:

Collaborating on the ongoing evolution of the Piccolo Me visual identity
Designing retail packaging across multiple product ranges
Creating branded takeaway cups and other retail packaging
Updating menus and in-store point-of-sale materials across the franchise network
Designing promotional campaigns and seasonal marketing collateral
Producing partnership campaign assets, including the Supertee collaboration
Preparing artwork for commercial print production, ensuring files met supplier specifications
Managing artwork updates and maintaining consistency across a growing library of brand assets

Because hospitality moves quickly, I regularly worked across multiple projects simultaneously, balancing tight turnaround times with a high level of production accuracy.

Outcome

Over my time with Piccolo Me, I helped deliver a steady stream of creative work that supported product launches, retail campaigns, operational updates and brand consistency across more than 50 franchise locations.

Beyond individual designs, my contribution helped build stronger creative systems, making it easier for the business to produce high-quality marketing and retail assets efficiently while continuing to evolve the brand as it grew.

Note: Some images are creative mockups only!