Kove Recovery

Client Case Study

From a Loom Video to a Live Website

As a local in Lane Cove, I noticed a new wellness space soon to be opened not too far from my front doors. I looked up the business, and noticed I could elevate what they had, before their doors even opened. I went and studied their online presence, and then created a Loom video walkthrough of a webpage design concept I created for them. Something that showed the potential I truly saw in this brand.

The wellness space was still under construction, there was no professional photography, and the website consisted of a simple placeholder page. What she did have was a clear vision; to create a premium, boutique recovery space that felt calm, personal and beautifully considered.

The challenge was to bring that vision to life before the doors had even opened. So we got to work.

The Challenge

Unlike a traditional website project, there was very little to work with.

No completed interiors.

No professional photography.

No finished branding.

No existing visual identity.

Instead, the project began with a Loom walkthrough, architectural renders and conversations about the feeling Anthea wanted every client to experience.

Rather than waiting for the space to be completed, we built a brand that could tell the story before anyone stepped through the front door.

My Role

I partnered with Kove to develop a complete visual and digital identity, including:

• Brand Identity Refinement

• Website Design

• Website Copywriting

• Launch asset preparation

• Custom AI Photography

• Art Direction

• Brand Guidelines

• Asset Preparation

Every element was created to work together as one cohesive brand experience.

Creating the Brand

Inspired by luxury hospitality, boutique wellness spaces and natural materials, the identity focuses on warmth, softness and understated elegance.

This direction became the foundation for everything that followed, from typography and photography through to the website experience itself.

Bringing an Unbuilt Space to Life

Without finished photography, I developed a library of bespoke AI imagery inspired by the architectural plans, interior selections and material palette.

This included imagery for:

• Traditional saunas

• Infrared saunas

• Contrast therapy

• Red light therapy

• Recovery lounge

• Merchandise concepts

• Lifestyle imagery

• Architectural details

• Editorial brand photography

The result was a premium visual library that allowed Kove to launch with imagery that felt intentional and consistent long before professional photography became possible.

Website Refresh

The original landing page was reimagined. Every section was carefully considered to better reflect the premium, boutique experience Kove wanted to offer.

The new website introduced:

• Clearer positioning

• Stronger messaging

• Boutique visual direction

• Improved user experience

• Mobile-first design

• Service-focused content

• Consistent brand language

Most importantly, it created confidence and excitement before the business officially opened.

The Outcome

Kove launched with a premium digital presence that felt every bit as considered as the physical space itself.

The final project included:

✔ Brand Identity Refinement

✔ Launch preparation and asset development

✔ Website Refresh

✔ Custom AI Photography

✔ Website Copywriting

✔ Brand Guidelines

✔ Asset Library

✔ Merchandise Concepts

✔ Mobile Optimisation