Hi, I’m Millie, a creative strategist and designer, founder of Millie Brooks and Co-Director of Create Discussion.

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I’ve spent more than eight years working across branding, digital and creative, alongside founders building something of their own. Along the way, I’ve learned that the brands people remember are rarely the loudest. They’re the most considered.

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My work sits at the intersection of strategy, design and brand psychology. I’m interested in why people connect with certain brands, and how thoughtful positioning and visual expression can turn a good business into a distinctive one. I believe great work should be commercially effective and genuinely expressive, and I don’t think you should have to choose.

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Through Millie Brooks, I specialise in supporting women-led businesses. I work closely with a small number of women founders at a time, because the best work comes from real understanding: of your business, your ambitions and the people you want to reach.

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Outside client work, I’m always experimenting with design, art direction and new ideas about creativity, branding and culture, much of which finds its way into what I share here and through Create Discussion.