What I Look For During A Website Audit

A website audit isn't about finding faults. It's about identifying opportunities to make your website clearer, more effective and easier for visitors to navigate. When reviewing a website, I generally look at five key areas.

Clarity

Can I quickly understand what the business does and who it's for?

If the message isn't clear, visitors may leave before exploring further.

User Experience

Is the website easy to navigate?

Can visitors find information without frustration?

Simple navigation often creates a better experience than complicated menus and layouts.

Trust

Does the website feel credible and professional?

Testimonials, case studies, contact information and consistent branding can all help build trust.

Visibility

Is the website helping people discover the business?

This includes looking at content, search engine optimisation and opportunities to improve visibility.

Consistency

Do the visuals, messaging and tone work together?

Consistency helps create a stronger impression and makes a business easier to remember. Often, the biggest improvements come from small adjustments rather than a complete redesign.

The goal is to make it easier for people to understand, trust and engage with your business.