FABE

Client Case Study

Brand Refresh & Creative Support

Overview

FABE (Food and Beverage Enterprises) is the parent company behind hospitality brands including Piccolo Me, Solbowl, Go Dark, Munchiverse, Yeah Birdy and Duke of Yolk. Working closely alongside the leadership team, I collaborated on the refresh of the corporate brand before leading the rollout across the organisation's internal and external brand touchpoints.

The Challenge

As the business continued to grow, FABE required a more refined and cohesive brand identity that could unite multiple hospitality brands while creating consistency across corporate communications, print collateral and physical environments.

My Role

I contributed to the development and implementation of the refreshed FABE brand, including:

• Collaborating on the new visual identity and brand refinement

• Developing brand assets and design systems

• Rolling out the refreshed identity across business collateral

• Designing business cards, letterheads and email signatures

• Creating HQ signage and environmental graphics

• Producing internal digital screen content

• Preparing production-ready artwork for suppliers

Outcome

The refreshed FABE identity was successfully implemented across the organisation, creating a more professional and consistent brand presence while improving internal design processes and supporting future growth.